Prof. Dr. Stoyana Natseva

Founder & CEO at Happy Life Academy, Full Professor of Psychology and Education, President, International Association of Professional Transformational Coaches (IAPTC)

Prof. Dr. Stoyana Natseva is a psychologist, researcher, Full Professor of Psychology and Education, and holder of a PhD in Psychology, Doctor of Science (D.Sc.), Doctor of Letters (D.Litt.), and Doctor of Business Administration (DBA).

She is the Founder and CEO of Happy Life Academy, one of Europe's leading educational institutions in coaching, psychology, leadership and personal development. She is also the creator of the Direct Change Solution® (DCS) methodology and the Internal Autobiographical Map (IAM) scientific framework. She holds five world records, including Guinness World Record for the longest gratitude and manifestation event.

Through her books, research, and educational programs, Stoyana has educated and trained more than 100,000 students and professionals across more than 50 countries, certified over 3,000 coaches, and authored more than 20 bestselling books. Her work focuses on the science of human transformation, business psychology, leadership, and evidence-based personal development.